1. The business logic of anti-counterfeiting traceability
Why do we need anti-counterfeiting traceability?
At present, there are more and more counterfeit and inferior products, such as waste oil, poisoned bean sprouts, and fake milk powder. The major e-commerce companies XX Youpin also frequently report counterfeit products. Naturally, consumers who suffer the most, especially buying fake and inferior food and medicines, will cause harm to our human body. At the same time, it will also harm the corporate reputation, and the sales of counterfeit brands will drop sharply.
How is the traditional anti-counterfeiting traceability achieved?
The traditional one is telephone anti-counterfeiting, and the other is pattern anti-counterfeiting. Because these two methods require consumers to call, send text messages, scratch the coating and enter the 16-digit code, it is very cumbersome to inquire. At present, it is gradually evolving to two-dimensional codes. One item is one code, and the authenticity can be inquired only by scanning. . A two-dimensional code generally corresponds to a website. In addition to displaying authenticity information, it can also be traced to the source, recording raw material information, generating information, logistics information, and so on.
Why use blockchain technology for anti-counterfeiting traceability?
Anti-counterfeiting traceability can actually solve the problem very well through the traditional two-dimensional code technology. Its pain point is that the anti-counterfeiting data is stored in a centralized structure, which is easy to tamper with and has low credibility.
Under the traditional factory-led traceability and anti-counterfeiting system, counterfeit wine has not gone to extinction with the establishment of the traceability and anti-counterfeiting system. On the one hand, the circulation of fakes often tries their best to avoid traceability and anti-counterfeiting inspection, or consumers themselves do not understand the existing anti-counterfeiting technology system, so they fail to exert the power of traceability and anti-counterfeiting technology. The more important aspect is the “centralization” of the existing anti-counterfeiting technology, that is, the data is stored in the “central” winery or technology-related supplier, and there is the possibility of tampering and copying. Therefore, not all traceability identification codes are available. It can be proved that “the product is the original product”.
It just so happens that the characteristics of the blockchain are very consistent with the anti-counterfeiting traceability. The anti-counterfeiting data will be stored distributed in a distributed manner without centralized management. The anti-counterfeiting data will not be modified due to corruption or bribery or irresistible factors. The blockchain can clearly record the goods. The manufacturing and circulation of products.
Second, the realization principle of material chain anti-counterfeiting traceability
Overview of Xiamen Material Chain Company
Weiwu Chain Information Technology Co., Ltd. is a leading domestic Internet of Things + blockchain anti-counterfeiting and traceability solution provider, shortlisted for the National Brand Innovation Project, CCTV Beyond the column partner, China blockchain application incubation base. Since its establishment, the company has successfully developed the Internet of Things + blockchain anti-counterfeiting traceability technology, blockchain technology + RFID chip technology, multi-code integrated anti-counterfeiting traceability technology, and has obtained a number of honorary certificates, including patent certificates and copyright certificates, etc. Fully affirmed the achievements of Materialist Chain in the field of commodity traceability.
As far as the current stage is concerned, Materialist Chain has already implemented applications in wine, apparel, tea, cosmetics and other industries, achieving full coverage of anti-counterfeiting and traceability in the commercial field, solving enterprise anti-counterfeiting needs at the root, and identifying authenticity with zero threshold for users.
The principle of material chain anti-counterfeiting traceability
By combining the latest equipment of the Internet of Things for data collection, you can obtain workshop monitoring video, product data, logistics, and order information, and integrate and write information about the raw material process, production process, circulation process and marketing process of the commodity through the Internet of Things equipment. In the blockchain, cloud data is stored in a distributed manner using the blockchain, and the product information is bound to the blockchain one-to-one.
(1) Blockchain + RFID chip
By implanting the RFID chip tag into the product, users can perform anti-counterfeiting verification and product traceability through anti-counterfeiting software, and obtain the product block private key for activation. The data signature and encryption technology of the blockchain enables tamper-proof, unified standards and high-efficiency exchange of information across the entire link. Each core information of the product has its own unique blockchain ID “identity card” (block hash), and each piece of information is accompanied by the digital signature and time stamp of each subject for consumers to query and verify. Realize the whole process of authenticity traceability to one object and one block.
(2) Code-in-code technology
In the field of QR code anti-counterfeiting, Materialist Chain has developed a “code-in-code” technical label, which breaks through the traditional QR code concept and covers the entire commercial field. One object, one block, realizing 360° all-round anti-counterfeiting from offline to online.
Vistchain deeply integrates the Internet of Things and blockchain technology, cutting through the three aspects of reducing the cost of data interconnection, protecting data privacy and enhancing the value of data, and solves the pain points of industry development. As one of the core application scenarios of Materialistic Chain, the breakthrough application of anti-counterfeiting and traceability of blockchain + Internet of Things will create a vision that satisfies the “credit” ecology of the development of the Internet of Things.
Through smart contracts based on actual industry applications, collaboration and value transfer in different scenarios are realized, thereby mapping the real business world to the blockchain.
3. Materialist chain anti-counterfeiting traceability application case
Take the wine industry as an application case
The first block chain service system provided by Material Chain for beverages is based on the anti-counterfeiting of RFID in the caps of beverages, including new-designed two-dimensional codes, including clear codes and secret codes, including traceable source code and paper design, making it impossible to trace the source code of traceable commodities. Transferability, from the binding of physical binding technology and blockchain technology, it realizes the reliable traceability service of blockchain physical goods.
Typical scenarios of fake wine manufacturing:
1. Copy the real traceable source code for consumers to scan the code for verification;
2. Reclaiming real wine packaging for secondary filling and falsification, the code itself is real, but the product is already “Li Gui”;
3. Counterfeit a traceability system for consumers to inquire about whether it is real or fake on the surface.
Fourth, the existing anti-counterfeiting traceability database is not “iron bucket array”, and there is a possibility of leakage.
Give a real case:
More than 3 million pieces of Moutai wine were stolen by “inner ghosts” due to the anti-counterfeiting traceability database, which can be made into 3 million bottles of fake wine that can pass the anti-counterfeiting traceability verification.
Application of material chain anti-counterfeiting traceability scenario
On May 30, 2020, after a bottle of X wine was produced and packaged in the workshop, it was given a unique traceable source code. The smart RFID anti-counterfeiting chip is attached to the top of the bottle cap, and the chip is topped with a fragile label with the product LOGO. Protected by paper, the antenna part is vertically down to glue the bottle cap and the bottle neck together.
The chip will record all relevant information: place of origin, workshop, production and packaging personnel, inspectors, factory time, factory batch number, etc. X wine is transferred to channel dealers, terminal dealers, and specialty stores through logistics companies. Every link in the middle, including the transportation party, departure warehouse, arrival warehouse, when to depart, when to arrive, and who handles the information are uploaded and stored again in real time. Consumers buy X wine and scan through the source code of Zhenweidu DAPP to find out when this X wine was produced and who sold it to everyone at a certain time. Similarly, in the circulation link, the time of sale, the time of receipt, the number of scan code queries, etc. are also uploaded to the system in real time and stored.
From production to logistics to circulation, the data of all links are uploaded to N servers in real time, and the data is unique. The antenna part is also protected with fragile paper, as long as the bottle cap is rotated, it will be torn off, and the opened state will be permanently recorded. After the consumer opens the X wine, scanning the code again will show that the X wine has been opened, and a series of time and data will be displayed on it.
If the consumer scans the code before opening it and encounters the wine X that shows “opened”, it can be judged that the fake wine has been bought. Anyone has no right to tamper with all information based on the material chain once recorded. If X wine wants to make corrections, or any third party wants to make a fake, in order to be approved and modified by the network, it is necessary to make changes to the devices corresponding to the entire network members one by one. If this network is so large that it is a global network, it means that billions of member device information will be modified, and the possibility is almost zero. Wine X on the Materialist Chain is like a living person. He obtains an ID card from birth. There will be countless pairs of eyes staring at every action and every thing throughout his life. Everyone can scan it. Code query, a bottle of X wine “lives” in the sun, so that fakes have nowhere to hide, and the wine industry no longer has to worry about the existence of Li Gui and fake wine.
4. Materialist Chain creates supply chain finance and solves corporate financing difficulties
Traditional financing methods are generally through bank mortgages or equity financing. For risk control considerations, banks are only willing to provide factoring services to core enterprises in the industry or provide advance payments to their downstream distributors. Small and medium-sized enterprises such as tier-one cannot participate. The material chain system uses blockchain and big data technology to openly upload corporate operating data to the chain, improve the credibility of corporate social financing, and provide the following low-threshold possibilities for corporate financing.
1. Establish a supply chain financial system based on production or trade data
Enterprises use the practical material chain system to record relevant important production information and commodity circulation information in the blockchain. Because the material chain creates a value network based on data trust, these data are very valuable. The trade and production data generated by related companies and the material chain can rely on the authenticity of the transaction, through the binding of data relationships, and carry out “decentralized” credit financing without guarantees and collaterals. Compared with traditional methods The financing threshold is lowered.
Through the use of material chain blockchain technology and smart contract functions, the entire process of confirming the rights of orders, contracts, key documents, logistics, etc. generated in commodity transactions, and recording the past and present of each transaction. Using the materialistic chain blockchain technology, commodity transactions can be separated from guarantees, mortgages, and credit in the financing process, and turn to real cash flow and the authenticity of commodity transactions.
2. Carry out commodity ownership STO financing
Companies can use existing standardized products to verify mortgages in third-party warehouses, and can use technology in the MaterialChain system to realize the issuance of secured tokens, and allow consumers to conduct corporate crowdfunding financing, that is, STO. In this way, the company’s cash flow shortage problem can be solved.
Take wine X as an example. Due to the impact of the epidemic, the product backlog of a certain brand winery was in inventory, and the company’s cash flow was not available. After the brand product was verified by three parties, the information was uploaded to the chain. Each product corresponds to a pass. Level transaction. Every user who holds a pass will have the ownership of a corresponding amount of goods. Users can buy the pass at a low price and sell it at a high price, or use the ownership of the pass to withdraw the goods for low-cost consumption.
3. Start securitization financing with equity as pledge
Relevant companies can pledge themselves to shareholding. Materialist Chain will provide smart contracts to authorize and set the exchange ratio between equity and Only tokens. Users who hold data equity on Materialist Chain are equivalent to shareholders and enjoy the rewards of corporate development. . Through user financing, the financing problem of SMEs can be further solved.
5. Materialist Chain creates a product drainage system for genuine products
The anti-counterfeiting and traceability ecological enterprise that cooperates with MaterialChain can develop its own drainage Token based on the blockchain technology of MaterialChain, use token rewards to incentivize user behavior, and conduct drainage and fission for its own products.
Secondly, Materialist Chain will build a genuine shopping mall through the bottom layer of the blockchain, and establish a credible commodity trading platform with no fakes and good reviews.
1. Precise drainage system based on blockchain Token
Materialist Chain provides free Token distribution functions for enterprises that cooperate in anti-counterfeiting and traceability ecological cooperation, and Token can be used to accurately attract users.
Take wine companies as an example. Beverage companies can develop small blockchain games. In the game, users can register, sign in, invite and other tasks through the personal section, and obtain free tokens from the purchase of beverages. In the game section, they can purchase food and wine in the “Brewing Game”. Virtual props such as cylinders. Obtain more Tokens through the wine-making experience game, realize profits while increasing user stickiness and the popularity of wine culture, and brand exposure for products.
Two ways can be set to allow users to get rewards and to motivate user behavior:
[if !supportLists]00001. [endif] After users use Tokens to purchase props to make wine, the virtual drinks produced can be used to redeem corresponding goods or discount coupons.
[if !supportLists]00001. [endif] The user uses the acquired Token in the DAPP client mall to redeem various beverage products.
Either way, it helps beverage merchants to provide users with the most direct experience of beverage products, continuously acquire accurate and effective new users, and achieve direct delivery of online advertisements to the user’s wine table. This method effectively optimizes the past blind investment through wallet address. (That is, the user received the airdrop currency without knowing it, but did not know how to use it and the problem of inaccurate delivery by the merchant)
2. Blockchain genuine mall
Materialist Chain builds the world’s first online blockchain genuine product store, first of all to solve the future sales of goods on the chain and help merchants to carry out the most direct and accurate user product experience. Abandon the traditional promotion drawbacks such as high advertising cost, low conversion rate, inaccurate delivery, and no product experience.
Major brand merchants around the world can complete store opening and product promotion through the “DAPP Merchant Edition” platform. Users can use Only or other digital assets and other types of currency payment methods in the mall for on-chain beverage consumption, and get more Token rewards and Corresponding commodity discounts.
While helping consumers and enterprises complete product traceability and online DAPP client application creation, Materialist Chain integrates various brand resources to create a new materialist chain authenticity and service provider evaluation system, and its evaluation content will be in the blockchain It is preserved in the process and no one can tamper with, so as to reflect the quality of the goods in the most true way and provide a trusted reference for subsequent consumers. Each product has a complete set of data, which can explain the quality of the product, easily gain the trust of consumers, improve user stickiness and product repurchase rate, and make the product better self-marketing.
While building a review platform, it will divert users to different consumer social groups, and cooperate with corporate online activities to create a new online cultural community. A large amount of user data will be stored and a certain blockchain technology will be established. Big data platform for segmented fields. The authenticity mall can also unite the original sales channels of major offline companies to establish a blockchain anti-counterfeiting and traceable authenticity promotion community in each region around the world, and jointly share the resources of sales terminals.
6. Materialist Chain’s anti-counterfeiting traceability to help build a Chinese brand
With the development of global economic integration and the deepening of China’s reform and opening up, a large number of emerging industries and brands have emerged in China. Some emerging companies have not only gradually led the domestic market in the tide of reform, but are also constantly moving towards the international market.
Materialist Chain has built a new application for anti-counterfeiting traceability under the form of one product, one code and one block. It has also created China’s first blockchain technology to provide product traceability and brand maintenance for Chinese brand companies. Really, a set of practical solutions for the return of value.
In our cooperation with China’s well-known brand Moutai, we will realize the problem of anti-counterfeiting and traceability of products through blockchain technology. We know that the annual output value of Moutai is 30,000 tons, but the market consumption has reached 300,000 tons. It can be imagined that 90% of Moutai comes from the impersonation of small workshops. This result brings harm to the brand and to consumers. The author brought deception. The inability to solve the problem of counterfeit wine has brought a deeper level of damage to the brand, and it is difficult to make it difficult for Chinese brands to be recognized by the world. This is the pain of the industry.
After cooperating with well-known companies such as Moutai, they have witnessed the value of blockchain empowering entities. The One Object One Code One Block Anti-counterfeiting Traceability Application of Materialist Chain uses the traceability system to affix unique anti-counterfeiting labels to products, so that each product has its own exclusive identity information, which can ensure that consumers can purchase the most authentic products. In this way, the brand image of the product itself can be better maintained. The landing of Material Chain has filled the market gap in anti-counterfeiting and traceability technology, and has broad market prospects. Through blockchain, effective coordination in the real economy will be empowered, allowing brands to use blockchain technology to achieve brand exposure. At the channel level Realize the transparency of circulation, let the common people feel the true value of the brand.
China is currently the world’s largest exporter. There are many brand companies in China, and they are waiting to emerge. They will promote Chinese brands to world brands, and turn Chinese manufacturing into Chinese “smart” manufacturing, and contribute to the road of Chinese brands.